To help the U.S. Postal Service sell the benefits of direct mail to major brands, we created the Branding Through the Mailbox program. As part of this program, we developed sample mail pieces that the Postal Service sales team could use to show these brands how direct mail could promote their products. This pull-and-reveal self-mailer was developed for P&G. It provided recipients with a visual demonstration about how the Tide to Go stain remover pen works. When they pull the tab, the stain disappears from the man's shirt.
Tide to Go Self-Mailer Front (pull tab and stain disappears, 2-for-1 coupon offer inside)
Tide to Go Self Mailer Address Side
